This weekend, I went to the movies for the first time since the start of the pandemic. When we’re both home from school, my friend Ryan and I like to go to the worst movie we can find that still promises some entertainment value. We haven’t always struck the right balance - Tom Hooper’s Cats (2019) in particular felt like a waste of $13.50 - but the theatrical experience can usually make a mediocre film into a somewhat captivating spectacle. We saw Cruella, the origin story of the titular Disney villain first seen in 101 Dalmatians. Amateur reviews on Twitter advertised a bonkers explanation for Cruella’s hatred of spotted dogs, the kind of plot twist you can tell got greenlit in the middle of a pandemic when everyone was losing their minds a little bit.
Cruella places its heroine at the center of the London fashion scene amid near-constant British invasion-era needledrops, painting the classic villain as an avant-garde designer who stages guerilla runway shows and sabotages her stodgy competition, the House of Baroness. The rivalry between the two designers, Cruella and the Baroness, somewhat acts as a microcosm for the film’s blending of gritty, counterculture coolness with elements of the classic fairytale. I couldn’t stop thinking of comparable works, possible pitches: “Vivienne Westwood meets Mary Poppins;” “The Devil Wears Prada meets Cinderella”. Maybe this is because I think of Disney less as a treasure trove of quality children’s entertainment and more as a soulless conglomerate gobbling up all the surrounding talent and putting them to work spinning gold out of idle Disney IP.
It’s not just a Disney thing, though: Todd Phillips’s Joker essentially mix-’n’-matched thematic and plot elements from Scorsese’s Taxi Driver and The King of Comedy while applying them to the well-known narrative of the evil comic book character. Cruella, teasingly dubbed “the Girl Joker,” borrows less directly from seminal works, but both films seem to me like things people wanted to make anyway and then were paid a lot more money to write as vehicles for already-established characters owned by studios. The trend of small, up-and-coming, “serious” directors being tapped to helm big-budget Marvel movies in the past few years (e.g. Taika Waititi, Ryan Coogler, Rian Johnson, Chloe Zhao) suggests an attempt by the genre to rebrand as genuine “art” rather than action fodder, an ideological counter to the studios’ impetus to churn out as many sequels and reboots as possible. At first glance, Cruella reads as an audacious cash-grab by an industry bereft of new ideas; its merits as a film don’t necessarily absolve it of that judgement, but rather raise questions about the interactions between creativity and money in a “fallen” Hollywood.
It makes me a little mad that they used an Iggy Pop song in a Disney movie. It feels like yet another example of mainstream media de-fanging subversive work by adopting its aesthetic without analyzing its deeper meaning. “Now I Wanna Be Your Dog” makes an inane level of sense in a movie about a woman obsessed with crafting a dalmatian fur coat. It’s clever in a not-clever way that pisses me off and makes me feel like I’m being annoying for getting pissed off. But who was that for? Am I just supposed to recognize the androgynous High Street vintage store proprietor; Cruella’s Frank-n-Furter costuming and makeup as she assumes control of her own “Frankenstein place,” Hell Hall; the music of The Beatles and The Clash (different, sure, but both famous and British) as half-defined markers of a bygone era, stripped of any real cultural significance, but easily recognizable shorthand for a “vibe” that doesn’t need to adhere to historical accuracy?
Yes! Yes. Time and again, Cruella anesthetizes the cultural subversion and political turmoil its allusions suggest by reverting to fairytale conventions. Any issue of class brought to bear by Cruella’s status as an orphaned pickpocket is quelled by the ultimate revelation that she is the Baroness’s daughter. Both Cruella and the Baroness are referred to as “psycho,” but their poor mental health is simply a facet of the characters’ villainousness. The cast’s algorithmic diversity suggests a post-racial landscape, and readings of unconventional characters like Artie and Cruella as “queer” are purely subtextual. Thus, Cruella utilizes its historical and cultural milieu for aesthetic purposes while such allusions appear to “heighten” the text.
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